Which of the following strategies is designed to place products in as many outlets as possible?

Question

Quizplus · Accepted Answer

Intensive distribution is the strategy of placing products in as many outlets as possible to reach a wider range of customers. This is often used for products with high demand and low differentiation, such as soft drinks or snacks. Exclusive distribution involves the placement of products in very few outlets, whereas selective distribution involves a limited number of carefully chosen outlets. Surplus distribution and contractual distribution are not recognized concepts in marketing distribution strategies.

Which of the Following Strategies Is Designed to Place Products