Question 1

For consumers,shopping in a retail store instead of online offers the unique benefits of participating in a social experience and

Accepted Answer

Shopping in a retail store allows consumers to obtain immediate gratification by taking the product home right away, unlike online shopping which requires waiting for delivery.

Question 2

Which of the following strategies is designed to place products in as many outlets as possible?

Accepted Answer

Intensive distribution is the strategy of placing products in as many outlets as possible to reach a wider range of customers. This is often used for products with high demand and low differentiation, such as soft drinks or snacks. Exclusive distribution involves the placement of products in very few outlets, whereas selective distribution involves a limited number of carefully chosen outlets. Surplus distribution and contractual distribution are not recognized concepts in marketing distribution strategies.

Question 3

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Accepted Answer

The answer of How does a retail distribution center supporting...

Question 4

Chandra owns a pet sitting service.He recently paid a web developer to build a special version of his company website for use on smartphones.Customers will now be able to easily place orders for pet sitting on their cell phones.This is an example of

Accepted Answer

M-commerce, or mobile commerce, refers to the buying and selling of goods and services through wireless handheld devices. Chandra's decision to invest in a mobile version of his company website indicates that he is embracing the growing trend of consumers using their smartphones to make purchases and conduct business online.

Question 5

As an omnichannel retailing operation matures,as in the case of Walmart,what tends to happen to its organizational structure?

Accepted Answer

As an omnichannel retailing operation matures, it tends to undergo an operational integration of all channels. This means that the organizational structure becomes more integrated to provide seamless customer experiences across all channels, including physical stores, online stores, and mobile shopping apps. This integration enables retailers to leverage customer data, inventory information, and supply chain management to optimize their operations and deliver exceptional customer experiences. Therefore, D is the best choice for the question.

Question 6

Bertone's Office Supplies has decided to branch out from its existing stores.It plans to start sending out a catalog and also to sell its products online.Bertone's is adopting

Accepted Answer

Bertone's is adopting an omnichannel strategy by expanding into both online sales and sending out catalogs. This means they will be using multiple channels to reach customers and create a seamless shopping experience across all channels.

Question 7

Target consistently offers trendy home furnishings at an affordable price both in its stores and on its website.For a consumer,which retailing challenge is Target addressing?

Accepted Answer

Target is addressing the challenge of brand image consistency by offering trendy home furnishings at an affordable price both in its stores and online, ensuring a uniform perception of its brand across different shopping platforms.

Question 8

__________ is the term used to describe the situation when retailers use some combination of stores,catalogs,and the Internet to sell merchandise.

Accepted Answer

Omnichannel retailing refers to the use of multiple channels such as physical stores, online stores, mobile apps, and catalogues to create a seamless and integrated shopping experience for the customer.

Question 9

Which type of store is small and offers a limited merchandise assortment at very low prices?

Accepted Answer

Extreme value retailers are small-format stores that offer a limited assortment of merchandise at very low prices. They typically focus on selling high-demand consumable items and everyday necessities such as groceries, personal care products, and household essentials. Examples of extreme value retailers include Dollar General, Family Dollar, and Dollar Tree.

Question 10

Bertone's Office Supplies has large stores resembling warehouse environments,with racks stocked from floor to ceiling with different types of office supplies.Its assortment of office supplies is the largest in town,and its prices are low.Bertone's is a(n)

Accepted Answer

The answer of Bertone's Office Supplies has large stores resembling...

Question 11

In which of the following categories would a dry cleaning business be placed?

Accepted Answer

A dry cleaning business provides a service rather than selling merchandise, so it falls under the category of service retailer.

Question 12

In omnichannel retailing,what visible element must often be adjusted because of competition faced in different channels?

Accepted Answer

Pricing is often the most visible element that must be adjusted in response to competition across different channels. With the availability of price-comparison technology and consumers' easy access to competitors' prices, retailers must adjust their prices accordingly to remain competitive.

Question 13

Johan owns an oil-change business called Oil Only.He changes oil in cars-and that is all he does.What kind of retail business is this?

Accepted Answer

Oil Only is a service retailer as they essentially provide a service of changing oil in cars. They do not sell any physical products or goods, which would make them a specialty store, category specialist, extreme value retailer, or off-price retailer.

Question 14

When a company offers consumers the ability to make purchases via a smartphone,this is known as

Accepted Answer

The term for making purchases via a smartphone is m-commerce, which stands for mobile commerce.

Question 15

Jenna has a large family and likes to stock up on large packs of basics like toilet paper,paper towels,and large bottles of condiments like ketchup.Jenna would most likely prefer to shop for these items at a(n)

Accepted Answer

Warehouse clubs are known for offering bulk items at discounted prices, making them a popular choice for individuals looking to stock up on household necessities. This would be the ideal choice for Jenna, who likes to purchase large packs of items like toilet paper and condiments.

Question 16

Carol's Studio,located in a shopping mall,offers Zumba dance classes for all ages.Carol's Studio is known as a(n)

Accepted Answer

Carol's Studio is a service retailer because it provides Zumba dance classes as a service to customers. It is not a category specialist because it focuses on one type of service rather than a category of products. It is also not a specialty store because it is located in a shopping mall and not a stand-alone store. "Outlet studio" and "small-box specialist" are not commonly used retail industry terms.

Question 17

One of the greatest constraints faced by store-based retailers-and one that the Internet channel can address-is

Accepted Answer

The amount of merchandise that can be carried in a physical store is a major constraint faced by store-based retailers. The limited physical space of stores restricts the amount of products that can be displayed and sold. However, the internet channel can address this constraint by allowing retailers to offer a wider selection of products without worrying about physical space limitations.

Question 18

Customers interacting with omnichannel retailers most desire a(n)________ experience.

Accepted Answer

Omnichannel retailers aim to provide a seamless shopping experience across all channels, whether it be online or in-person. Customers want to be able to move between channels without any obstacles or interruptions, and expect a consistent experience throughout.

Question 19

Mira purchased some eyeliner from an Internet-based beauty supply house,and now she often receives online recommendations for other products from the same cosmetics line.These recommendations were probably the result of

Accepted Answer

The recommendations were probably based on Mira's purchase history (the eyeliner she bought). This is a common marketing strategy used by companies to suggest additional products that customers may be interested in based on their previous purchases.

Question 20

When a manufacturer chooses one or more retailing partners,the overriding consideration must be

Accepted Answer

The primary consideration for a manufacturer when choosing retailing partners should be customer convenience and satisfaction. This is because customers are the ultimate end-users of the product, and their satisfaction is crucial for the long-term success of the product and the manufacturer. Retailers that offer the greatest possible customer convenience and satisfaction will create a positive customer experience, leading to repeat purchases and positive word-of-mouth promotion. While factors such as distribution intensity, mobile commerce, and overall cost are important, they should be secondary considerations to customer satisfaction.

Quiz 16: Retailing and Omnichannel Marketing