Question 1

Once the marketing strategy is implemented,controls must be in place to be certain that the firm has actually done what it has set out to do.

Accepted Answer

It is important to have controls in place to ensure that the marketing strategy is executed as planned and to monitor its effectiveness. This helps the firm assess the impact of its efforts and make any necessary adjustments to improve future results.

Question 2

The marketing profession has been singled out as the root cause of a host of ethical problems in business.

Accepted Answer

Marketing has been criticized for its unethical practices such as deceptive advertising, targeting vulnerable consumers, and promoting harmful products. There have been several instances where companies have been fined or faced legal action for breaching ethical norms in their marketing practices. However, it is important to note that not all marketing practices are unethical and responsible marketers strive to follow ethical principles and standards.

Question 3

A survey of marketing officers reported that the most frequently observed type of unethical behavior was false or misleading advertising.

Accepted Answer

False

Question 4

The idea that corporate social responsibility is unnecessary because the goal of any corporation is simply to make a profit has been thoroughly discredited and is no longer supported by economists or businesspeople.

Accepted Answer

While many economists and businesspeople support corporate social responsibility, there are still some who argue that the primary goal of a corporation should be profit maximization.

Question 5

A roofing company agreed to complete a job in one week and collected a 50 percent deposit,but never showed up to do the job.The same roofing company then donated $6,000 to a local children's hospital.The roofing company could be considered socially responsible.

Accepted Answer

The answer of A roofing company agreed to complete a...

Question 6

Each individual's ethical standards are a product of his or her culture and upbringing.

Accepted Answer

Ethical standards are influenced by a variety of factors, including cultural and familial values, beliefs, and experiences. These factors shape an individual's worldview and moral compass, ultimately influencing their ethical decision making. Therefore, each individual's ethical standards are unique to their cultural and upbringing background.

Question 7

Firms with strong ethical climates tend to be more socially responsible.

Accepted Answer

Firms with strong ethical climates prioritize ethical behavior and decision-making, which often leads to a greater focus on social responsibility. This can include efforts to reduce environmental impact, promote diversity and inclusion, and give back to the community through charitable initiatives. Therefore, it is true that firms with strong ethical climates tend to be more socially responsible.

Question 8

Short-term profit decisions can cause firms to lose customers in the long run.

Accepted Answer

Short-term profit decisions may prioritize maximizing profits in the present moment, but if they are made at the expense of customer satisfaction, it can drive customers away in the future, resulting in long-term losses. In contrast, prioritizing customer satisfaction even if it may not result in immediate profits can lead to customer loyalty and repeat business, resulting in long-term gains for the firm.

Question 9

An example in the text describes a campaign by Grey Poupon that involved a Facebook campaign targeted toward people who had "good taste." The campaign was criticized for privacy issues that made it unethical.This occurred during the implementation phase of the strategic marketing planning process.

Accepted Answer

The text states that the Grey Poupon campaign with privacy issues took place during the implementation phase of the strategic marketing planning process.

Question 10

BlendMate,a firm that manufactures high-end blenders,donates $10 per blender sold to a local food bank.This is a form of corporate social responsibility.

Accepted Answer

BlendMate is engaging in corporate social responsibility by donating $10 per blender sold to a local food bank, as this action goes beyond just making profits and includes a consideration for the well-being of the local community.

Question 11

If a U.S.clothing brand buys from overseas suppliers who manufacture clothing using child labor,this is the supplier's problem,and the U.S.company has no reason to be concerned.

Accepted Answer

As a responsible and ethical company, it is important for the U.S. clothing brand to be concerned about the issue of child labor in its supply chain. The brand should take appropriate steps to ensure that its suppliers do not engage in such practices and promote fair labor standards. Ignoring such practices may result in reputational damage and legal liabilities for the U.S. company.

Question 12

Ethos Water donates 2 percent of its profits to children in need of clean water.This action demonstrates that Ethos Water is a firm with a strong ethical climate.

Accepted Answer

The answer of Ethos Water donates 2 percent of its...

Question 13

Tipco Computer Company decided to market its tablet computers to preschoolers,even though the tablets were better suited for much older children.This potentially unethical activity takes place during the control phase of the strategic marketing planning process.

Accepted Answer

This potentially unethical activity likely takes place during the targeting and positioning phase of the strategic marketing planning process, where the company decides which market segments to serve and how to position their product to those segments. The control phase involves measuring performance, evaluating results, and making adjustments, not targeting decisions.

Question 14

Brainstorming in the ethical decision-making framework occurs immediately following the identification of issues.

Accepted Answer

The answer of Brainstorming in the ethical decision-making framework occurs...

Question 15

Ethical issues are likely to arise at each stage of the strategic marketing planning process.

Accepted Answer

Ethical issues can arise at each stage of the strategic marketing planning process, including market research, target audience selection, product development, promotional strategies, pricing, and distribution. Marketers need to consider the potential impact of their actions on consumers, competitors, society, and the environment and make decisions that align with their ethical values and standards. Failure to do so can lead to legal, financial, reputational, and social consequences.

Question 16

Stakeholders typically include the firm's employees,customer groups,stockholders,and members of the community in which the firm operates.

Accepted Answer

Stakeholders of a firm typically include its employees, customer groups, stockholders, and members of the community in which the firm operates.

Question 17

Badger Hardware was planning on raising the pay of its managers,but not its frontline employees.To determine the potential ethical issues,it should first identify the issues involved so that it can gather facts related to those issues.

Accepted Answer

It is important to identify the potential ethical issues involved in such a decision, and gathering facts related to those issues is a necessary step.

Question 18

Marketers can introduce ethics at the beginning of the planning phase of the strategic marketing planning process by including ethical statements in the firm's mission or vision statements.

Accepted Answer

By including ethical statements in the mission or vision statement, it sets the tone and direction for the planning process, and emphasizes the importance of ethical considerations throughout the development of the marketing strategy.

Question 19

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical,social,and environmental impacts of business operations.

Accepted Answer

Corporate social responsibility refers to the voluntary actions taken by a company to address their ethical, social, and environmental impact, not necessarily coordinated by government organizations.

Question 20

The most basic corporate social responsibility to employees is to ensure the highest pay for the work performed.

Accepted Answer

While fair and competitive compensation is important, corporate social responsibility to employees encompasses more than just pay. Other factors include providing a safe and healthy work environment, offering training and development opportunities, promoting diversity and inclusion, and supporting work-life balance.

Quiz 4: Marketing Ethics