Question 1

How would you distinguish a firm that practices corporate social responsibility from one that behaves ethically?

Accepted Answer

The answer of How would you distinguish a firm that...

Question 2

Identify how a company might evaluate whether or not to support the United Way,a program that collects donations and distributes them to a wide range of charities.

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The answer of Identify how a company might evaluate whether...

Question 3

A recent poll conducted by Time magazine found that 38 percent of U.S.consumers

Accepted Answer

The poll found that 38 percent of U.S. consumers actively tried to purchase from companies they considered responsible. This indicates that a significant portion of the population cares about social responsibility and is willing to make purchasing decisions based on it.

Question 4

How might Starbucks ensure that it behaves in a socially responsible way toward members of its supply chain?

Accepted Answer

To ensure socially responsible behavior towards members of its supply chain, Starbucks can purchase coffee beans from suppliers who pay coffee growers a fair price. This helps to ensure that the growers are being paid fairly for their crops, which can help to alleviate poverty and promote sustainable farming practices. This can also help to build long-term relationships between Starbucks and its suppliers, which benefits both parties. Other options listed may also contribute to social responsibility, but purchasing coffee beans from fairtrade suppliers directly impacts the supply chain.

Question 5

The CEO of your firm,a distributor for a domestic beer manufacturer,has asked you to take on a special project.She has been hearing about a growing trend toward corporate social responsibility,but wonders if this is a reasonable investment for the firm.Outline the costs and benefits in general terms and draw your own conclusion for her consideration.

Accepted Answer

The answer of The CEO of your firm,a distributor for...

Question 6

A firm's attempt to apply sound ethical principles should

Accepted Answer

Ethical principles are not static and subject to change based on different situations and circumstances. Therefore, an ethical approach should be flexible and capable of adapting to changes. It should also be continuous to ensure it is aligned with the company's moral values and principles.

Question 7

How might a technology company like Apple ensure that it behaves in a socially responsible way toward its customers?

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The answer of How might a technology company like Apple...

Question 8

________ refers to the moral or ethical dilemmas that might arise in a business setting.

Accepted Answer

Business ethics refer to the moral principles and values that govern the behavior of individuals and organizations in a business context. It involves making decisions and conducting activities in an ethical manner that takes into account the interests of all stakeholders, including customers, shareholders, employees, and the wider community. Marketing ethics, social irresponsibility, corporate responsibility, and institutional ethics are all related concepts, but they do not specifically refer to the moral or ethical dilemmas that arise in a business setting.

Question 9

When integrating ethics into a marketing strategy,a key task is to ensure all potential ethical issues have been addressed and that all employees of the firm have acted ethically.This action would take place during which stage of the strategic marketing planning process?

Accepted Answer

The control phase is where the firm evaluates the results of the marketing strategy and ensures that all ethical standards have been met and that employees have acted ethically.

Question 10

Which of the following is not a question posed in the ethical decision-making metric?

Accepted Answer

The ethical decision-making metric focuses on ethical considerations and values such as honesty, fairness, and respect, rather than personal gain or career advancement. Therefore, the question "Will this action help advance my career?" is not included in the metric.

Question 11

A meat-packing company discovers that six months ago it unknowingly distributed meat from a cloned cow.The firm is unaware of any specific risks to humans consuming the meat; however,some scientists have raised questions,and some consumers are afraid of possible future problems.The meat company has to decide whether or not to make this matter public.How should it begin the process of making an ethical decision?

Accepted Answer

The first step in making an ethical decision in this situation would be to identify the issues raised by the discovery that the meat has come from a cloned cow. This would involve looking at the potential risks to human health, ethical concerns about the use of cloned animals in the food chain, and the interests of different stakeholders, including the company, its customers, and the wider public. Only once these issues have been identified can the company move on to brainstorming alternatives or asking for input from managers or the board. Refunding customers in return for their silence would not address the ethical issues raised by the situation and could be seen as an attempt to cover up the problem.

Question 12

How might a technology company like Apple most likely ensure that it behaves in a socially responsible way toward its employees?

Accepted Answer

To ensure social responsibility toward its employees, a technology company like Apple can ensure that pay practices are fair at all levels of the company. This includes ensuring equal pay for equal work, providing benefits such as healthcare and retirement plans, and creating a positive work culture that emphasizes work-life balance and employee well-being. While adhering to government-mandated safety standards and using recyclable packaging materials are also important aspects of social responsibility, they do not directly relate to ensuring fair treatment and compensation for employees. The minimum wage requirement only ensures that employees are paid a legally mandated minimum amount, which may not be enough to support a decent standard of living. The statement that social responsibility isn't relevant where employees are concerned is incorrect and goes against the principles of ethical business practices.

Question 13

Elena is the CEO of a small manufacturing firm.She is concerned with meeting the investment objectives of the firm's shareholders and sees no value in corporate social responsibility.Elena's attitude is

Accepted Answer

Elena's attitude is consistent with the views of other critics of corporate social responsibility, who believe that the primary responsibility of a business is to maximize shareholder value and that social and environmental issues should not take priority over profitability. However, this viewpoint is debatable, and many argue that corporate social responsibility can actually benefit a company's bottom line in the long run by improving brand reputation, attracting customers and employees, and reducing risks.

Question 14

Paul wants to work for a firm that demonstrates corporate social responsibility.Draw up a list of questions Paul could use in an interview to determine the level of commitment of potential employers.

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The answer of Paul wants to work for a firm...

Question 15

The primary ethical dilemma facing managers is how to balance

Accepted Answer

The dilemma of balancing shareholder interests with the needs of society is the primary ethical dilemma facing managers as it requires consideration of both financial performance and social responsibility. This involves making decisions that benefit both shareholders and society as a whole, which can be challenging as these interests may sometimes conflict. It requires managers to have a strong ethical framework and a commitment to sustainable business practices that align with the values and expectations of stakeholders.

Question 16

All of the following terms are generally associated with the definition of corporate social responsibility except

Accepted Answer

Corporate social responsibility is often defined as a company's voluntary actions to address social and environmental impacts of their operations, while also considering the interests and impacts on stakeholders. Profit is not always associated with the definition of CSR, as it may not always be the primary goal or consideration in a company's CSR efforts.

Question 17

Burt's Bees mission is an "Earth Friendly,Natural Personal Care Company." As part of that mission,Burt's Bees has a "Zero Waste to Landfill" initiative.During which phase of the strategic marketing planning process would this initiative be pursued?

Accepted Answer

The answer of Burt's Bees mission is an "Earth Friendly,Natural...

Question 18

If Melissa decides to sell the best ice cream on earth and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

Accepted Answer

Ethical considerations should be introduced during the planning phase of the strategic marketing planning process. This ensures that ethical considerations are embedded in every aspect of the organization's operations, including marketing strategies, and helps establish a strong ethical climate from the outset. Waiting until the implementation or control phases may be too late to effectively establish a strong ethical culture.

Question 19

Anupam's company manufactures industrial ladders.He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves.During which phase of the strategic marketing planning process should this issue be addressed?

Accepted Answer

The answer of Anupam's company manufactures industrial ladders.He is concerned...

Question 20

During the _____ phase of the strategic marketing planning process,ethical mission statements can serve as a means to guide a firm's SWOT analysis.

Accepted Answer

During the planning phase of strategic marketing planning process, ethical mission statements can guide a firm's SWOT analysis by ensuring that the strengths, weaknesses, opportunities, and threats are evaluated from an ethical perspective. This helps the firm to identify areas where it can add value ethically and differentiate itself from competitors.

Quiz 4: Marketing Ethics