If Melissa decides to sell the best ice cream on earth,and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

Question

Quizplus · Accepted Answer

Ethical considerations should be introduced during the planning phase of the strategic marketing planning process, as it ensures that ethical objectives are factored into the overall strategy and decision-making. Waiting until the implementation or control phase may be too late, as decisions and actions may have already been made that diverge from ethical considerations. The experience phase is focused on evaluating and learning from the success or failure of the implemented strategy, and the ethics phase is not a formal phase in the strategic marketing planning process.

If Melissa Decides to Sell the Best Ice Cream on Earth,and