Question 1

How might a technology company like Appleensure that it behaves in a socially responsible way toward its employees?

Accepted Answer

The answer of How might a technology company like Appleensure...

Question 2

If Melissa decides to sell the best ice cream on earth,and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

Accepted Answer

Ethical considerations should be introduced during the planning phase of the strategic marketing planning process, as it ensures that ethical objectives are factored into the overall strategy and decision-making. Waiting until the implementation or control phase may be too late, as decisions and actions may have already been made that diverge from ethical considerations. The experience phase is focused on evaluating and learning from the success or failure of the implemented strategy, and the ethics phase is not a formal phase in the strategic marketing planning process.

Question 3

How might Starbucks ensure that it behaves in a socially responsible way toward members of its supply chain?

Accepted Answer

By purchasing coffee beans from suppliers who pay coffee growers a fair price, Starbucks can ensure that it behaves in a socially responsible way toward members of its supply chain. This promotes ethical sourcing and fair trade practices, which are important considerations in sustainability and social responsibility. Paying a minimum wage, using recycled cups, and offering healthy drinks and snacks are also important practices, but they are not directly related to the well-being of members of the supply chain. Option E is incorrect because social responsibility is certainly relevant in relationships with channel partners, as they are also part of the larger social fabric.

Question 4

A meat-packing company discovers that six months ago it unknowingly distributed meat from a cloned cow.The firm is unaware of any specific risks to humans consuming the meat; however,some scientists have raised questions,and some consumers are afraid of possible future problems.The meat company has to decide whether or not to make this matter public.How should it begin the process of making an ethical decision?

Accepted Answer

Before making any ethical decision, it is important to identify the issues raised by the situation. This will help the meat-packing company to understand the potential consequences of their decision and evaluate the available alternatives. Simply asking managers to vote or letting the board of directors decide without proper discussion and analysis may not result in an ethical decision. Similarly, offering refunds for silence to customers who may have already consumed the meat goes against ethical principles of transparency and accountability. Therefore, the best choice is to first identify the issues raised by the situation.

Question 5

All of the following are questions posed in the ethical decision-making metric except

Accepted Answer

The ethical decision-making metric focuses on ethical considerations rather than career advancement.

Question 6

How might a technology company like Appleensure that it behaves in a socially responsible way toward its customers?

Accepted Answer

Protecting the privacy of personal information is a key aspect of social responsibility towards customers, ensuring their data is secure and respected.

Question 7

When Toyota owners began to report problems with sticking accelerator pedals and nonfunctioning brakes,Toyota at first ignored or rejected the claims.Eventually,the company evaluated the issue and issued a recall.Which of the four steps of the ethical decision-making framework was Toyota performing when it recalled several of its 2007-2010 models?

Accepted Answer

Toyota was choosing a course of action when it issued a recall for the affected models. This step involves selecting the best option among the alternatives identified in the previous step (D). Before that, Toyota had already identified the issue of sticking accelerator pedals and nonfunctioning brakes (B) and gathered information about the problem and the stakeholders involved (C). The company also assessed the risk associated with the issue, but it did so initially by ignoring or rejecting the claims, which is not a proper way to handle ethical dilemmas. Ultimately, Toyota made the right decision by recalling the cars and addressing the safety issue responsibly.

Question 8

For corporate leaders,their firm's ability to ___________ must be of paramount importance.

Accepted Answer

The question is asking for the most important factor for corporate leaders, and the answer lies in balancing shareholder interests with the needs of society. While making a profit is important for a company's success, corporate leaders must also consider the impact of their actions on society and stakeholders. Prioritizing shareholder interests over the needs of society can lead to negative consequences and potential backlash. Therefore, corporate leaders must find a balance between the interests of their shareholders and the needs of society.

Question 9

For every consumer who purchases a pair of TOMS shoes for $55,the company promises that a needy child will receive a pair of shoes.TOMS shoes is actively engaging in

Accepted Answer

TOMS shoes is engaging in corporate social responsibility by implementing a "buy one, give one" business model, which donates a pair of shoes to a child in need for every pair of shoes sold. This approach aligns with the company's social values and contributes to a positive impact on society.

Question 10

Marketers that include ethical policies and standards in the firm's mission or vision statements are introducing these concepts at which stage of the strategic marketing planning process?

Accepted Answer

Including ethical policies and standards in the firm's mission or vision statements is part of the planning phase of the strategic marketing planning process. This is when a company establishes its objectives, establishes its target market, and develops its marketing mix to meet these objectives. Incorporating ethical considerations at this stage ensures that ethics are integrated into the company's marketing strategy from the outset.

Question 11

CSR can be described as context-specific actions and policies,taking stakeholders' expectations into account,to achieve what is referred to as the triple bottom line.The triple bottom line includes ________ performance.

Accepted Answer

The triple bottom line refers to the three areas of performance that CSR aims to achieve: economic (financial), social, and environmental. Option A includes all three of these areas making it the correct answer. Option B includes a political aspect which is not typically included in the triple bottom line. Option C is similar to option A but uses the word financial instead of economic, which is not as commonly used. Option D includes a political aspect and does not include economic (financial) performance. Option E includes social and environmental performance but does not include economic (financial) performance.

Question 12

All of the following terms are generally associated with the definition of corporate social responsibility except

Accepted Answer

Profit is not directly associated with the definition of corporate social responsibility, as it refers to a company's responsibility to consider the social and environmental impacts of its actions beyond generating profits for shareholders. The other terms listed (voluntary, stakeholders, social impact, and environmental impact) are all directly related to defining corporate social responsibility.

Question 13

Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the __________ phase of the strategic marketing planning process.

Accepted Answer

Sweatshop labor is a concern related to the production phase of the marketing plan, which falls under the implementation stage. Therefore, charges of sweatshop labor are likely to occur during the implementation phase.

Question 14

Anupam's company manufactures industrial ladders.He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves.During which phase of the strategic marketing planning process should this issue be addressed?

Accepted Answer

The answer of Anupam's company manufactures industrial ladders.He is concerned...

Question 15

Elena is the CEO of a small manufacturing firm.She is concerned with meeting the investment objectives of the firm's shareholders,and sees no value in corporate social responsibility.Elena's attitude is

Accepted Answer

Elena's attitude towards corporate social responsibility is consistent with the views of other critics of CSR. While there is growing recognition of the importance of CSR, there are still some who question its value and believe that the primary responsibility of a corporation is to maximize shareholder wealth. Therefore, Elena's attitude is not uncommon in the business world.

Question 16

Alicia has been asked to approve a marketing campaign that,although it is not illegal,promotes food products to children.She is concerned that the food products are not particularly nutritious,although they are not as bad for children as some others sold by competitors.By using the ethical decision-making metric,Alicia will

Accepted Answer

Using a series of questions within the ethical decision-making metric would allow Alicia to systematically evaluate the potential benefits and harms of the marketing campaign, as well as consider the rights and responsibilities of all stakeholders involved. This would provide a more thorough and thoughtful analysis of the situation, helping Alicia to make a more ethical decision.

Question 17

When integrating conscious marketing into a marketing strategy,a key task is to ensure that all managers are evaluated on their actions from a conscious marketing perspective.This action would take place during which stage of the strategic marketing planning process?

Accepted Answer

The evaluation of managers based on their actions from a conscious marketing perspective would take place in the control phase of the strategic marketing planning process, which involves monitoring and adjusting the implementation of the marketing plan to ensure its success.

Question 18

When companies embrace __________,they appeal not only to their shareholders but also to all of their key stakeholders.

Accepted Answer

Conscious marketing involves considering the broader impact of a company's actions on all stakeholders, not just shareholders, aligning with ethical and sustainable practices.

Question 19

During the __________ phase of the strategic marketing planning process,marketers utilize systems to check whether each conscious marketing issue raised in earlier phases was addressed.

Accepted Answer

The control phase of the strategic marketing planning process involves utilizing systems to check whether each conscious marketing issue raised in earlier phases was addressed. This phase includes monitoring the marketing plan's progress and making necessary adjustments to ensure that the plan's objectives are achieved.

Question 20

Every year,General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing.This report is part of General Mills's __________ phase of its strategic marketing planning process.

Accepted Answer

The report issued every year by General Mills is a part of its control phase of strategic marketing planning process as it allows the firm to evaluate and analyze the results of its marketing efforts to see if they are achieving the intended outcomes.

Quiz 4: Conscious Marketing,corporate Social Responsibility,and Ethics