Each generation of cell phones has provided greater clarity,range,and multi-functionality.Marketers of cell phones can use these upgrades in __________ pricing.
A) everyday low pricing
B) odd-even
C) improvement value
D) reference-based
E) cost-based

Question

Quizplus · Accepted Answer

The statement suggests that the upgrades in technology from each generation can be used to justify an improvement value pricing strategy. This means that the marketers can charge higher prices for the newer, better phones based on the added value and functionality they provide to the consumers.

Each Generation of Cell Phones Has Provided Greater Clarity,range,and Multi-Functionality