In determining the price for his company's new personal computer photography printer,Raymond is assessing the total cost of owning his printer as compared to alternative products available in the market.Raymond is using __________ pricing.
A) improvement value
B) odd-even
C) everyday low pricing
D) reference-based
E) cost of ownership

Question

Quizplus · Accepted Answer

Raymond is assessing the total cost of owning his printer in comparison to alternative products, which implies that he is using cost of ownership pricing. This pricing strategy involves considering not just the purchase cost, but also the ongoing costs associated with owning and using the product, such as maintenance and supplies. By determining the total cost of ownership, Raymond can offer a competitive price for his product while ensuring that customers are aware of the long-term value of his product.

In Determining the Price for His Company's New Personal Computer