Gary is the marketing manager for an automobile dealership.His boss tells him the firm's primary goal is to increase their local market share from 15 to 30 percent.Gary's pricing strategy will focus on
A) increasing profits.
B) increasing sales.
C) decreasing competition.
D) building customer satisfaction.
E) product development.

Question

Quizplus · Accepted Answer

Gary's pricing strategy is focused on increasing the dealership's local market share, which is a measure of the number of sales they are making relative to their competitors. Therefore, the goal is to increase sales, as this is the primary factor that will increase market share.

Gary Is the Marketing Manager for an Automobile Dealership