If a new product concept gets positive evaluations from potential customers during concept testing, the next step for a firm is
A) market testing.
B) product development.
C) brainstorming.
D) reverse engineering.
E) launching the product.

Question

Quizplus · Accepted Answer

If a new product concept receives positive evaluations from potential customers during concept testing, the next step should be to start developing the product. This involves creating a prototype, testing it, and refining it until it is ready to be marketed. Market testing and launching the product would come later in the process. Brainstorming and reverse engineering would not be relevant at this stage.

If a New Product Concept Gets Positive Evaluations from Potential