When McDonald's comes up with a new drink or sandwich for its fast food stores,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in
A) pretesting.
B) product launch.
C) test marketing.
D) product development.
E) concept testing.

Question

Quizplus · Accepted Answer

This is an example of test marketing, where a new product is introduced in a limited number of stores to assess its potential success before a full-scale launch.

When McDonald's Comes Up with a New Drink or Sandwich