For each target market,General Imaging Corporation,a manufacturer of imaging equipment,will engage in positioning,adjusting their marketing mix variables in order to give customers
A) better Medicaid and Medicare payments.
B) a perceptual map of the imaging landscape.
C) more product features than the competition offers.
D) lower prices than the competition offers.
E) a clear,distinctive,and desirable understanding of their products relative to competing products.

Question

Quizplus · Accepted Answer

Positioning is about creating a unique and desirable image of the product in the minds of the target customers relative to the competition. This involves adjusting the marketing mix variables (product, price, promotion, and place) to meet the needs and wants of the target market while also differentiating the product from the competition. The goal is to create a clear and distinctive image of the product that resonates with the target customers and motivates them to choose it over competing products. Therefore, the best choice is E.

For Each Target Market,General Imaging Corporation,a Manufacturer of Imaging Equipment,will