Although a differentiated targeting strategy can allow a firm to obtain a bigger share of the overall market,this strategy
A) is the cheapest option.
B) requires the use of advanced advertising techniques.
C) rarely works.
D) is often expensive.
E) is ineffective without multiple brand names.

Question

Quizplus · Accepted Answer

A differentiated targeting strategy often requires customization of products, marketing messages, and distribution channels, which can be expensive. Firms may need to invest in market research, develop different product variations, create different advertising campaigns, and establish separate distribution channels to serve each segment effectively.

Although a Differentiated Targeting Strategy Can Allow a Firm to Obtain