While demographic and geographic segmentation of retail customers is relatively easy,these characteristics do NOT help marketers determine
A) how old their customers are.
B) what their customers need.
C) where their customers live.
D) which customers have young children.
E) what income brackets their customers are in.

Question

Quizplus · Accepted Answer

Demographic and geographic segmentation can provide information about age, location, and income of retail customers, but do not necessarily give insight into their specific needs or preferences. This requires additional market research and analysis.

While Demographic and Geographic Segmentation of Retail Customers Is Relatively