Every year,General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct.This report is part of General Mills' __________ phase of their strategic marketing planning process.

Question

Quizplus · Accepted Answer

The report issued by General Mills discussing their performance against their own standards of ethical conduct is part of the control phase of their strategic marketing planning process. This phase involves monitoring and evaluating actual performance against planned performance and taking corrective action as needed. General Mills is evaluating their own ethical performance and making any necessary adjustments.

Every Year,General Mills Issues a Report Discussing How the Firm