Carla has been directed by her regional marketing manager to cut prices on seasonal items,submit an ad in the local paper,and tell distributors to reduce deliveries for the next month.Which step of the strategic marketing planning process is Carla engaged in?
A) evaluate performance.
B) define the business mission.
C) situation analysis.
D) implement marketing mix and resources.
E) identifying and evaluating opportunities.

Question

Quizplus · Accepted Answer

Carla is implementing the marketing mix and resources, which involves making tactical decisions such as adjusting prices, promoting products through advertising, and managing distribution levels.

Carla Has Been Directed by Her Regional Marketing Manager to Cut