__________ involves the process of defining the marketing mix variables so that target customers have a clear,distinctive understanding of what a product does or represents in comparison with competing products.
A) Targeting
B) Market segmentation
C) A sustainable competitive advantage
D) Positioning
E) A customer excellence strategy

Question

Quizplus · Accepted Answer

Positioning involves defining the marketing mix variables, such as product design and features, pricing, distribution channels and promotional activities, in a way that creates a distinctive image or identity of the product in the minds of the target customers, relative to the offerings of competitors. This helps in communicating the value proposition of the product to the target customers and differentiating it from other alternatives in the market.

__________ Involves the Process of Defining the Marketing Mix Variables