Imagine that you are in a convenience store choosing your favorite "comfort" food instead of being in a classroom taking this test.You might notice the packaging,colors,labels,even the fonts used on labels.All of these efforts are part of the marketer's
A) value-based promotions.
B) market segmentation.
C) positioning strategy.
D) customer excellence strategy.
E) target market.

Question

Quizplus · Accepted Answer

The use of packaging, colors, labels, and fonts are all tactics used in positioning strategies. The marketer is attempting to create a distinct image of their product in the minds of consumers and differentiate it from competitors. Value-based promotions, market segmentation, customer excellence, and the target market are all important components of marketing, but do not necessarily relate to the use of packaging and labeling in the way that positioning strategy does.

Imagine That You Are in a Convenience Store Choosing Your