Quitman Enterprises sells its business language dictionary to college students throughout the United States.Joseph Quitman,the owner,wants to start selling the book to international students abroad.Quitman wants to pursue a __________________ growth strategy.
A) product proliferation
B) market development
C) market penetration
D) diversification
E) product development

Question

Quizplus · Accepted Answer

Market development involves expanding sales of an existing product to new markets, which aligns with Quitman Enterprises' goal of selling the same book to international students abroad. Product proliferation involves creating new products for existing markets, market penetration involves increasing sales within existing markets, and diversification involves creating new products for new markets. Product development involves creating new products for existing markets, which is not the goal described in the scenario.

Quitman Enterprises Sells Its Business Language Dictionary to College Students