To determine how attractive a particular market is using the BCG portfolio analysis, ________ is(are)established as the vertical axis.
A)competitive intensity
B)sales dollars
C)market size
D)market growth rate
E)market profit potential

Question

Quizplus · Accepted Answer

The vertical axis of the BCG portfolio analysis is established as the market growth rate, which determines the potential for future growth and profitability of the market. This allows businesses to evaluate the attractiveness of a particular market based on its potential for growth and decide how to allocate resources accordingly.

To Determine How Attractive a Particular Market Is Using the BCG