Webber Enterprises sells its business language dictionary to college students throughout the United States. Joseph Webber, the owner, wants to start selling the book to international students abroad. Webber wants to pursue a ________ growth strategy.
A)product proliferation
B)market development
C)market penetration
D)diversification
E)product development

Question

Quizplus · Accepted Answer

Market development involves expanding sales of an existing product or service into new geographic areas or target markets. In this case, Webber Enterprises is expanding its sales to international students, which falls under market development. The other options involve either creating new products or entering new markets entirely, which is not the case here.

Webber Enterprises Sells Its Business Language Dictionary to College Students