The growth rate for the iMac desktop, which has a small relative market share in the desktop market, has slowed down in recent years. Although sales have dropped by approximately 3 percent, it remains popular among graphic designers. Given these conditions, in which quadrant of the BCG matrix would the iMac most likely fall?
A)upper left quadrant because although its growth rate has dropped, it still remains popular among graphic designers
B)upper right quadrant because although it has a small relative market share, it is part of a high-growth market
C)lower left quadrant because although its sales have dropped, it still has high market share among graphic designers
D)upper left quadrant because it is a heavy resource investment
E)lower right quadrant because it is in a low-growth market and has a relatively low market share

Question

Quizplus · Accepted Answer

The iMac, with its slowed growth rate and small market share, aligns with the characteristics of a product in the lower right quadrant of the BCG matrix, which represents products in low-growth markets with low market share, often referred to as "dogs."

The Growth Rate for the IMac Desktop, Which Has a Small