The first objective in the evaluate performance phase of the marketing planning process is to
A)determine whether to raise or lower prices.
B)adjust advertising allocations.
C)find ways to cut costs.
D)review implementation programs and results using metrics.
E)consider changing the target market.

Question

Quizplus · Accepted Answer

The first objective in the evaluate performance phase of the marketing planning process is to review implementation programs and results using metrics. This helps to determine whether marketing strategies and tactics were effective or not, and to identify areas for improvement in the future. Adjusting prices, advertising allocations, or target markets may come later in the process after reviewing performance. Finding ways to cut costs may be a consideration but is not typically the first objective in this phase.

The First Objective in the Evaluate Performance Phase of the Marketing