In the context of the BCG matrix, which group requires the most significant resources to maintain its market share?
A)dogs
B)stars
C)guppies
D)question marks
E)cash cows

Question

Quizplus · Accepted Answer

Question marks require the most significant resources to maintain or increase their market share because they operate in high-growth markets but have low market share, necessitating substantial investment to improve their position.

In the Context of the BCG Matrix, Which Group Requires