Which statement regarding marketing metrics is true?
A)Metrics are used at the beginning of the planning process.
B)They are only reliable for comparing results among SBUs.
C)They cannot be used to project the future.
D)They quantify a trend, dynamic, or characteristic.
E)They make it difficult for a firm to appropriately adjust to its marketing plan.

Question

Quizplus · Accepted Answer

Marketing metrics are used to quantify a trend, dynamic or characteristic of a marketing campaign. They provide valuable insights to marketers on the effectiveness of their strategies and help them make data-driven decisions.

Which Statement Regarding Marketing Metrics Is True