Javier was thrilled to learn his company has decided to invest a great deal of money in the product he is managing. He knows that even with its recent high rate of growth and the fact that it dominates its market, he needs more money to establish it firmly. Using the BCG portfolio analysis, Javier's product would be classified as a(n)
A)star.
B)cash cow.
C)question mark.
D)dog.
E)anchor.

Question

Quizplus · Accepted Answer

According to the BCG portfolio analysis, a "star" is a product with high market growth rate and high market share. Javier's product is dominating its market and experiencing a high rate of growth, which fits the criteria for a star. Therefore, the best classification for his product would be a star.

Javier Was Thrilled to Learn His Company Has Decided to Invest