Anna decides to add new sales representatives and increase advertising to increase sales in her existing market for her current line of security systems. Anna is pursuing a ________ growth strategy.
A)segment development
B)market development
C)market penetration
D)diversification
E)product development

Question

Quizplus · Accepted Answer

Market penetration refers to strategies that involve increasing sales to existing customers in existing markets, which is exactly what Anna is doing by adding new sales representatives and increasing advertising. Segment development, market development, and product development all involve expanding into new markets or creating new products, while diversification involves entering an entirely new industry or market.

Anna Decides to Add New Sales Representatives and Increase Advertising