Tiana is assessing several of her firm's products using the Boston Consulting Group (BCG)approach. She is assessing the strength in a particular market and is looking at the sales of each of the products and the sales of the largest firm in the industry. Tiana is determining
A)the product's relative market share.
B)the market growth rate.
C)a source of competitive advantage.
D)the impact of population shifts on future demand.
E)cash equivalent values for each product.

Question

Quizplus · Accepted Answer

Tiana is assessing the strength of the product in a particular market by comparing its sales with the sales of the largest firm in the industry. This is a key factor in determining the product's relative market share, which is a core component of the BCG approach.

Tiana Is Assessing Several of Her Firm's Products Using the Boston