Using the BCG portfolio analysis, a "dog" should be phased out unless
A)its marketing manager is a champion of the product.
B)additional resources could increase its relative market share slightly.
C)it complements or boosts the sales of another product.
D)the market has a small chance of rebounding.
E)None of the choices is correct. Dogs should be phased out.

Question

Quizplus · Accepted Answer

Dogs in the BCG matrix are typically characterized by low market growth and low market share. However, if a dog product complements or boosts the sales of another product, it might be retained despite its poor standalone performance. This is because its value is derived from the synergistic benefits it provides to other products within the portfolio, rather than its individual performance.

Using the BCG Portfolio Analysis, a "Dog" Should Be Phased