After conducting STP analysis for her custom auto parts store and developing strategies for each of the four Ps,Monique now has to make _____________ decisions.
A) competitive response
B) resource allocation
C) market growth
D) product line
E) mission statement

Question

Quizplus · Accepted Answer

After conducting STP analysis and developing strategies for each of the four Ps, the next step would be to make resource allocation decisions, which involve deciding how to allocate budget and other resources to implement the strategies. This would involve determining which strategies are most important and allocating resources accordingly. Competitive response, market growth, product line, and mission statement decisions may also be important, but they are not the immediate next step after developing marketing strategies.

After Conducting STP Analysis for Her Custom Auto Parts Store