Among Internet users,some do research online,some shop,some look for entertainment,and many do all three.Each of these groups would be called a
A) strategic group.
B) strategic business unit.
C) market segment.
D) cash cow.
E) marketing metric.

Question

Quizplus · Accepted Answer

Market segments are groups of consumers with similar needs or characteristics. In this case, the internet users are divided into different market segments based on their online activities such as research, shopping, or entertainment.

Among Internet Users,some Do Research Online,some Shop,some Look for Entertainment,and