LeBron James, Stephen Curry, and other athletes are paid huge sums of money by companies for celebrity endorsements. If endorsements by these athletes create a clear understanding among consumers of the companies' products in comparison to competing products, they can help with the firm's ________ strategy.
A)product excellence
B)targeting
C)positioning
D)segmentation
E)customer excellence

Question

Quizplus · Accepted Answer

Celebrity endorsements can help a firm's positioning strategy by creating a clear understanding among consumers of the company's products in comparison to competing products.

LeBron James, Stephen Curry, and Other Athletes Are Paid Huge