After identifying various market segments that her company could pursue, Lydia evaluated each segment's attractiveness based on size, income, and accessibility. Lydia was involved in
A)target marketing.
B)situation analysis.
C)diversification.
D)positioning.
E)market penetration estimation.

Question

Quizplus · Accepted Answer

Lydia was evaluating the attractiveness of different market segments which is a key step in target marketing. Target marketing involves selecting one or more market segments to pursue and developing marketing programs tailored to each segment's characteristics and needs.

After Identifying Various Market Segments That Her Company Could Pursue