Delta Airlines is among the companies experimenting with selling products and services on their Facebook pages. The idea is to make purchasing even easier for customers who may spend large portions of the day with Facebook active on their computers or mobile devices. There is no need even to navigate to Delta's website-users can book a trip in Delta's "Ticket Agent" application without ever leaving Facebook. Which element of the marketing mix does this represent?
A)product and value creation
B)price and value capture
C)place and value delivery
D)promotion and value communication
E)positioning and value promotion

Question

Quizplus · Accepted Answer

Selling products and services on Facebook represents the place element of the marketing mix, which focuses on delivering value to customers in the locations or channels where they are most likely to reach them. By offering a booking application on their Facebook page, Delta is making it easier for customers to purchase their products without leaving the platform.

Delta Airlines Is Among the Companies Experimenting with Selling Products