In value-based marketing, the promotion element of the four Ps communicates the ________ to customers through a variety of media.
A)mission statement
B)operational excellence strategy
C)value proposition
D)relative market value
E)target market definition

Question

Quizplus · Accepted Answer

In value-based marketing, the promotion element of the four Ps communicates the value proposition to customers through a variety of media. The value proposition is the unique benefit that a company offers to its customers and sets it apart from its competitors.

In Value-Based Marketing, the Promotion Element of the Four Ps