Candice has been directed by her regional marketing manager to cut prices on seasonal items, place an ad in the local paper, and tell distributors to reduce deliveries for the next month. Which step of the strategic marketing planning process is Candice engaged in?
A)evaluate performance
B)define the business mission
C)perform situation analysis
D)implement marketing mix and allocate resources
E)identify and evaluate opportunities

Question

Quizplus · Accepted Answer

Candice is implementing the marketing mix (cutting prices and reducing deliveries) and allocating resources (placing an ad in the local paper) to achieve the goals set in the earlier stages of the strategic marketing planning process.

Candice Has Been Directed by Her Regional Marketing Manager to Cut