Among Internet users, some do research online, some shop, some look for entertainment, and many do all three. Each of these groups have different wants and needs and would be called a
A)strategic group.
B)strategic business unit.
C)market segment.
D)cash cow.
E)marketing metric.

Question

Quizplus · Accepted Answer

Market segment. This term refers to a group of consumers with shared wants and needs, which is precisely what is being described with the different groups of Internet users mentioned in the question. A strategic group refers to a group of companies with similar market strategies, a strategic business unit refers to a division of a larger company with a separate mission and objectives, a cash cow is a product or service that generates significant profits with minimal investment, and a marketing metric is a measure of marketing performance.

Among Internet Users, Some Do Research Online, Some Shop, Some