In most companies,marketing resource allocation decisions are made at the SBU or ___________ level of the firm.
A) corporate
B) product line
C) customer care
D) sales representative
E) accounting

Question

Quizplus · Accepted Answer

Marketing resource allocation decisions are typically made at the product line level of the firm, where managers have responsibility for specific product lines and are able to make strategic decisions regarding their marketing budgets and priorities. While corporate-level decisions may also play a role in overall resource allocation, it is typically the product line managers who have the most direct involvement in these decisions. Customer care, sales representatives, and accounting are all functional areas that may be impacted by marketing decisions, but are not typically responsible for making these decisions themselves.

In Most Companies,marketing Resource Allocation Decisions Are Made at the SBU