Which of the following is NOT one of the four major growth strategies marketers typically utilize?
A) market penetration
B) market development
C) segment development
D) diversification
E) product development

Question

Quizplus · Accepted Answer

The four major growth strategies are market penetration (selling more of an existing product to existing customers), market development (selling existing products to new markets), product development (creating and introducing new products to existing markets), and diversification (introducing new products to new markets). Segment development is not one of the four major growth strategies.

Which of the Following Is NOT One of the Four