Glenn is trying to promote his new,self-published financial guidebook.By directly promoting it to readers in the Wall Street Journal,he is using a push strategy.

Name: Glenn is trying to promote his new,self-published financial guidebook.By directly promoting it to readers in the Wall Street Journal,he is using a push strategy.
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Question

Quizplus · Accepted Answer

A push strategy involves promoting products through distribution channels to reach consumers, not directly to consumers as Glenn is doing.

Glenn Is Trying to Promote His New,self-Published Financial Guidebook