The ________ is the combination of media used and the frequency of advertising in each medium.

Question

Quizplus · Accepted Answer

The term "media mix" refers to the combination of media used and the frequency of advertising in each medium. A media plan refers to the specific tactics and strategies used for each medium, while a media buy refers to the actual process of purchasing advertising space or time. "Communications tactical plan" and "communications operational plan" are not specific to media buying and planning, and do not accurately represent the term being described.

The ________ Is the Combination of Media Used and the Frequency