One of the advantages of niche media is it often allows marketers to

Question

Quizplus · Accepted Answer

Niche media allows marketers to focus on narrow audience segments, which can lead to more targeted messaging and a higher likelihood of reaching the desired audience. Mass media, on the other hand, tends to have a broader reach but may not be as effective in reaching a specific target market. Choice A is incorrect because niche media typically has a smaller audience than mass media. Choice B is incorrect because major events like the Super Bowl are typically associated with mass media rather than niche media. Choice D is incorrect because cooperative advertising space is not unique to niche media. Choice E is not necessarily true, as it depends on the specific niche media and the advertising budget of the marketer.

One of the Advantages of Niche Media Is It Often