Tyler runs a parasailing business on Hilton Head Island,South Carolina.Tyler closes his business in winter when the water gets too cold.Tyler should use a __________ advertising schedule.

Question

Quizplus · Accepted Answer

Flighting advertising schedule involves alternating periods of intense advertising with periods of no advertising. This is suitable for Tyler's business as he only operates in certain months of the year and can focus his advertising efforts during those busy months.

Answer: C 
 Pulsing advertising schedule involves maintaining a low level of advertising year-round and then increasing advertising efforts during peak seasons. This could also work for Tyler's business as he can continue to maintain a presence in the market even during off-season months but increase his advertising efforts during the busy months.

Tyler Runs a Parasailing Business on Hilton Head Island,South Carolina