Brad is working on the creative design for his company's new ad campaign.This is his first major assignment.His boss reminds him that when writing a headline,it should

Question

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The most effective headlines are short and use simple language that is easy to understand for the target audience. This allows the visual message and supporting text to provide additional information and context. Heavy use of jargon and complex language can turn off potential customers and make the message difficult to understand. The headline should also be relevant to the main text of the ad and support the overall message, but it does not necessarily need to identify the sponsor of the ad or overshadow the visual message.

Brad Is Working on the Creative Design for His Company's