Pioneer or breakthrough products
A) will likely result in late maturity buying.
B) can change consumer preferences.
C) incorporate reverse engineering outputs.
D) require the use of concept testing services.
E) must be geographically centered.

Question

Quizplus · Accepted Answer

Breakthrough products can change consumer preferences as they introduce new and innovative features or technologies that were not previously available in the market. This can lead to a shift in consumer behavior towards the new product, affecting the demand and purchase decisions of consumers.

Pioneer or Breakthrough Products