Which of the following is not a reason listed in your text for the high failure rate of new products?
A) failing to assess the market properly
B) neglecting to do appropriate product testing
C) targeting the wrong segment
D) overextending a firm's abilities
E) failing to introduce lower-priced alternatives

Question

Quizplus · Accepted Answer

The text lists failing to assess the market properly, neglecting to do appropriate product testing, targeting the wrong segment, and overextending a firm's abilities as reasons for the high failure rate of new products. However, failing to introduce lower-priced alternatives is not listed as a reason for such a failure rate.

Which of the Following Is Not a Reason Listed in Your