Every year,General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct.This report is part of General Mills' __________ phase of its strategic marketing planning process.

Question

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The report issued by General Mills discussing its ethical conduct performance is part of the control phase of the strategic marketing planning process. The control phase involves monitoring and evaluating the execution of the plan and making adjustments as needed to achieve the desired outcomes. By assessing and reporting on its ethical conduct performance, General Mills is engaging in control activities to ensure it remains aligned with its values and goals.

Every Year,General Mills Issues a Report Discussing How the Firm