Marketers that include ethical statements in the firm's mission or vision statements are introducing ethics at which stage of the strategic marketing planning process?

Question

Quizplus · Accepted Answer

Including ethical statements in the firm's mission or vision statements is part of the planning phase of the strategic marketing planning process, as it establishes the overall direction and goals of the firm. The implementation phase involves putting the plan into action, the control phase monitors progress and performance, and the evaluation phase assesses the effectiveness of the plan. The idea generation phase is the first stage of the process, where potential marketing opportunities are identified.

Marketers That Include Ethical Statements in the Firm's Mission or Vision