When integrating ethics into a marketing strategy,a key task is to ensure all potential ethical issues have been addressed and that all employees of the firm have acted ethically.This action would take place during which stage of the strategic marketing planning process?

Question

Quizplus · Accepted Answer

The control phase is where the firm evaluates the results of the marketing strategy and ensures that all ethical standards have been met and that employees have acted ethically.

When Integrating Ethics into a Marketing Strategy,a Key Task Is