As the text explains,Nike,the prominent athletic shoe manufacturer,relies heavily on athlete sponsorships to build demand for its products.Spectators at major sporting events-both those attending in person and those watching at home-frequently see the Nike "swoosh" logo worn by elite athletes.Given the vast worldwide audience for Olympics broadcasts,an Olympic year gives Nike increased exposure.On a Nike situation analysis in an Olympic year,would you consider this exposure to be a strength or an opportunity? Explain your reasoning; be specific.
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